Queenmark started from Singapore in 2013 by the Mehta Family. The novel idea came from Rajul Mehta, an accomplished artist, who has a keen eye for art and fashion. During a trip in Mongolia Rajul chanced upon cashmere as she was exploring the rich culture of the plains. The touch of the cashmere was so soft, the fine threads weaved to create an amazing canvas for Rajul to work upon. With her artistic sense that are expressed onto each piece, a small collection came into fruition. This sparked the first steps of the creation of Queenmark.
Queenmark Started spontaneously without a plan or intention to create a brand, all it had at that time was faith. One of the biggest hurdles the brand had to face was the fact that Singapore was one of the hottest and most humid countries on the planet. This was challenging as cashmere insulates warmth through its fine wool. However, this was an opportunity in disguise as there were very few brands that operated in this market in Singapore. Our aim was to create a shawl that would suit the needs of the people in the South East Asia region.