Queenmark started from Singapore in 2013 by the Mehta Family. The novel idea came from Rajul Mehta, an accomplished artist, who has a keen eye for art and fashion. During a trip in Mongolia Rajul chanced upon cashmere as she was exploring the rich culture of the plains. The touch of the cashmere was so soft, the fine threads weaved to create an amazing canvas for Rajul to work upon. With her artistic sense that are expressed onto each piece, a small collection came into fruition. This sparked the first steps of the creation of Queenmark. Queenmark Started spontaneously without a plan or intention to create a brand, all it had at that time was faith. One of the biggest hurdles the brand had to face was the fact that Singapore was one of the hottest and most humid countries on the planet. This was challenging as cashmere insulates warmth through its fine wool. However, this was an opportunity in disguise as there were very few brands that operated in this market in Singapore. Our aim was to create a shawl that would suit the needs of the people in the South East Asia region.
The Queenmark shawl goes through a delicate and careful process that first starts with sourcing. We first source our raw materials from various parts of the world, including Mongolia, India, and France. The wool has to go through a series of cleaning so that it can be suitable for weaving into yarns and then finally a finished piece. At Queenmark, we have tried to incorporate our own artistic expression along with the traditional weaving technique called Kani. Kani means "small sticks" in Kashmiri which is derived from the wooden spools that are used in creating each colorful weave. As each colors and patterns are carefully and delicately weaved by hand, it could take months for a shawl to be completed, and that is also why this technique is a dying skill. Blending the weave together with our designs, we believe that we are telling a Queenmark story and doing our best efforts in reviving the Kani weave.
Apart from the Kani weave, we also adopted machine weave into our shawl. Unlike the Kani weave, machine weaving is much faster and widely used in many production facilities as technology advances has allowed it to be produced in bigger quantities with consistent quality but using just a fraction of the time as compared to the past. There is also greater freedom in exploring different textures and styles with machine weave as there are various weaving pattern cards nowadays that allows factories to produce different patterns in one facility.