The beauty of our new collection of Queenmark bags is the power of Kena Hora. This essentially means the “Evil Eye” in Yiddish Hebrew. The term is derived from the Old Testament and holds significant meaning amongst the Jewish community. Kena Hora relates to the destructive power of envy and the consequences of affecting others with it. The Torah tells us that the resulting spiritual energy can actually trigger a process of judgment against the one who is envied and lead to very destructive consequences. The purpose of the term is to raise awareness because “blessings only rest upon something that is concealed from the eye”.